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Secrets the Advertising Industry Doesn't Want You to Know
Are you spending a fortune on traditional advertising and wondering if you're even getting any increase in sales? Can you even measure the effect of all those advertising dollars?
STOP - RIGHT NOW if you answered no to any of these basic questions. You need to listen to what I am about to tell you.
"Traditional print advertising media has virtually no reliable way to measure whether or not people bought a single product from you because of an Ad you placed."
And yet billions of dollars are spent annually on traditional advertising media that the industry is great at convincing you must be spent or your business is doomed to failure. That may be fine for huge multi-national corporations with tons of cash.
But What About the Rest of Us?
Let's say you're a building products company. You have a really nice niche market.
No doubt you have to be very focused with your marketing dollars. But it's really hard to judge if some advertising is working or not. Because in most cases it can't be measured.
People don't call you up and say, "Hey, I bought your product because of the ad you had on page 47 of Bob's Magazine." If only it were that easy.
Now, clear you thoughts for a second and imagine a scenario where you could track every dollar and link it back to a measurable action on the part of a customer...
If you can actually measure how many items you sold as a direct result of every dollar spent on advertising then it's simply a matter of finding one single ad that works and repeating it wherever you can.
But it doesn't just have to be a direct sale.
It could be some other measurable action like a click to a page on your web site or an email to your sales department. Whatever. At least you are seeing some kind of action for each dollar spent.
And that my friend, is the difference between foolishly throwing money into a black hole and praying for results OR actually getting traction with your message.
What if I could Set Up an Ad Campaign For You and You Only Paid When a Customer Actually Did Something You Wanted Them to Do?
Honestly think about that question.
And then keep reading...
Because as you continue to read every single word of what I am about to say, you will very quickly come to learn what every business owner should know about the truth of advertising... but doesn't.
And sadly, most business owners rarely ever learn it. But you now have a chance to break free from the crowd.
"Knowing exactly when to spend money, when to stop, when to modify your advertising and be in total control - that is a powerful proposition."
You can do that and more on Ideas-For-Deck-Designs.com. You can reach the exact type of visitor for your market and have them come right to a page on your site that is tailored for their interests.
You can ask them to contact you for further information using contact forms.
Even more powerful yet - You can tap into what visitors want to see in new products or services by asking them in online surveys.
"This one technique is so powerful. I use it all the time for my own product development and for changes to the site."
Don't just go on a hunch or take a stab in the dark. Find out for sure what the market wants with a well conceived online poll.
FACT: Most advertisers have no way of allowing you to be able to measure the effectiveness of your advertising budget.
They just tell you that you have to be in their publication if you really want to be in the game. And then they show you all kinds of publication or circulation statistics that you really can't deny.
But you can't make heads or tails of how they will translate into Return on Your Investment either.
So Why Throw Away Your Money on Advertising That You Can't Measure?
In an online environment like Ideas-For-Deck-Designs I can create a variety of options for you that PERFECTLY fit your needs and budget.
Unlike any other media in history, the web makes it possible for you to only pay when someone either reads your message, buys your product, asks for a brochure, contacts you directly or does some other verifiable, measurable action.
Yes, you can put up a simple banner or logo on our site, if that's all you want. But there are a lot other things we can do with ways to measure its performance.
What other medium allows YOU, the advertiser, that kind of precision? More on this point later...
This means you get the Maximum effect for every single penny you allocate to communicating with your customers.
Or go ahead and keep on spending $5000 a month for that one page ad in that magazine and never know if anyone ever bought your product because of it. There is a market for that kind of advertiser.
And there are folks who are happy to sell you that. Just not us. My site - this "medium" if you want to call it that - is different.
This isn't a magazine in the traditional sense - it's actually way better. It's a place where YOUR future customers come to learn about building tips and ideas from the privacy and quiet of their homes, offices, coffee shops or wherever they are connected to the internet. It's AMAZING!
CAVEAT: I only allow advertising that is a service and a true help to my visitors. It must be in context and closely related to the issues and problems they are trying to solve.
Our Traffic is Highly Focused
The people who come to Ideas-For-Deck-Designs want to learn about how to build the best looking, longest lasting backyard decks and home improvement projects.
And my team and I deliver that information. And always will because we love it!
Why Is That Important?
Important is an understatement. I should have said CRITICAL - because people on the web have total control.
Listen closely again... They have total control.
They decide what they want to read and where they want to click.
You can't get people to buy your product or service simply by hitting them on the head with a huge ad. They will ignore it. In fact, they will often get their guard up and be harder to approach.
People use the web to research all kinds of information in the privacy of their own home. On their own time table. According to their own desires.
It is only when they have read enough that they come to realize they may have a particular problem that requires a particular solution.
Put Your Message in The Proper Context
This is another important lesson. Place your message and write the content so that is naturally relates to the other media that a prospective customer is reading.
If your message is in the right context and solves their problem they are now very willing to listen to your message. Not just willing - but actually THIRSTING for the solution.
In fact, if your message is really close to the topic you might even be considered a Savior. Imagine that. From anger to joy!
"This Is The Perfect Environment For Your Message"
I only want to have advertising partners that have products and solutions that I am absolutely confident are what will help enhance the lives and experience of my visitors.
So I pass up a lot of folks who want to advertise something just because of the size of our readership. And I am sorry to say I will always reserve that right so that the quality of the site remains as high as possible.
If you are the right fit this could be the beginning of a great marriage where you know you are getting a measurable increase to your bottom line or else stop advertising.
Here is What You Need to Know About Ideas-For-Deck-Designs...
Let's start of with traffic statistics.
You can use sites like Alexa, Google Trends, Quantcast and Compete to review their measurement of our traffic. And I suggest you do to objectively assess what I am going to tell you.
We are in the top 1% of all websites - ALL websites
Alexa and Google Trends and the others provide a measurement of our traffic in a general sense based on their own algorithm and assumptions. It's a general overview and speaks more to how one site compares to another than empirical numbers. Only our log files are the true measure.
According to our log files, in 2009 this site averaged over 124,000 monthly visitors with over 1 million page views. And every year our numbers increase dramatically. Upon request I will share our log files with you.
You can also go direct to Quantcast and see for yourself a multitude of their stats (they have a different and less accurate way of measuring traffic, but it still gives you the big picture).
Here are just a few of the things measured by Quantcast about this site:
- 63% of our visitors are male
- 38% of our visitors earn $60-100k annually
- 52% of our visitors are college graduates
- 62% of our visitors have no kids
- 39% of our visitors are between 35-49, and 37% are 50+
And at Alexa here is our current ranking:
Keep in mind this fluctuates a bit depending on the time of year as people gear up for building projects in the spring, slow down a bit in mid summer and then push hard again in the fall.
Does this fit your target audience?
If so, there could be a great opportunity for you and my team to work together getting you qualified leads or sales and making this site even more enjoyable for visitors. That's a WIN-WIN situation.
Advertising Opportunities and Rates
Ideas-For-Deck-Designs.com is only accepting a small number of advertisers on an exclusive basis in each category (ex., building products, contractor services or other related categories).
You must truly have an excellent product or service that relates closely to the theme of this site. I will not work with a company that would result in my visitors having a sub-par experience either with your product or service or on my web site.
Ad rates are based on...
- traffic (site-wide or specific page)
- value
- method of payment (per-click or per-lead or per-month)
- ad format/size/prominence
Contact me or someone on my staff at Ideas-for-Deck-Designs.com by completing the form below.
Start Today and You can build an awareness program that (a) brands your business on a site with over 1.0 million page views last year and growing and (b) direct-response markets your products straight to your prospective client.
So that's my site. Now please tell me a little bit more about you and your needs.